The effect of brand psychological characteristics on customer delight in the purchase process
Background: Psychology has a special place in marketing studies. Reputation, identity and image of the brand are the main psychological characteristics of brands that have a significant impact on pleasurable shopping and create loyalty and attachment in customers. However, there is a research gap re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Dr. Mahmoud Mansour publication
2023-10-01
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| Series: | مجله علوم روانشناختی |
| Subjects: | |
| Online Access: | http://psychologicalscience.ir/article-1-1838-en.pdf |