CONSUMER BEHAVIOR OF INTEREST AND USE OF CLOUD COMPUTING TECHNOLOGY AS SUPPORT TO BUSINESS ACTIVITIES

The objective of this study is to assess the various factors that determine consumer behavioral intention and actual use of cloud computing as a technology considered capable of supporting business activities. The population of this research is the collegestudents in Malang. The data was collected t...

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Bibliographic Details
Main Authors: Fitri Purnamasari, Imam Subekti, Aulia Fuad Rahman
Format: Article
Language:English
Published: University of Brawijaya 2018-03-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:http://jurnaljam.ub.ac.id/index.php/jam/article/view/1224