Presenting a Conceptual Framework for Identifying the Typology of Customer Knowledge: A Case Study

Presenting a Conceptual Framework for Identifying the Typology of Customer Knowledge: A Case Study

Regarding the critical role of knowledge in gaining competitive advantages, businesses experts are focusing on customer's knowledge more than before according to recent global advancements. Identification and management of customer`s knowledge is one of the most challenging issues for researche...

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Bibliographic Details
Main Authors:	mahdi shami zanjani, Fatemeh Najafloo
Format:	Article
Language:	fas
Published:	University of Tehran 2011-12-01
Series:	Journal of Information Technology Management
Subjects:	Customer Knowledge Customer Relationship Management Hamkaran System Knowledge Management Typology
Online Access:	https://jitm.ut.ac.ir/article_24669_d23807d6791d63eb8c89b57650467fe3.pdf

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