CSR attribution: Is it the cornerstone of CSR success?
Purpose – The current study aims to propose and empirically investigate a conceptual model of the most relevant antecedents and consequences of Corporate Social Responsibility (CSR) attribution, thus providing a practical and concise model as well as examining brand attachment as a mediator explaini...
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Fformat: | Erthygl |
Iaith: | English |
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Emerald Publishing
2024-10-01
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Cyfres: | Journal of Humanities and Applied Social Sciences |
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Mynediad Ar-lein: | https://www.emerald.com/insight/content/doi/10.1108/JHASS-09-2023-0114/full/pdf |