Interactions in Virtual Customer Environments (VCEs) toward Customer Relationship Management (CRM): A Study of Tourist Hotels in Sri Lanka
With the introduction of digitalization, Virtual Customer Environments (VCEs) play a significant role in the business world and it has become a strategic indicator for the success of business. Consequently, business entities have established VCEs, which enable customers and firms to virtually inter...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-01-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/7341 |