ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY
This article describes the features of modern marketing in the construction industry. The main types of marketing strategy are considered. Within the scope of this article features of application of marketing strategies in the construction industry are distinguished. Authors reveals objectives and c...
| Autor principal: | |
|---|---|
| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
Publishing House of the State University of Management
2017-05-01
|
| Colección: | Вестник университета |
| Materias: | |
| Acceso en línea: | https://vestnik.guu.ru/jour/article/view/711 |