The size and distribution of donations: Effects of number of recipients
Whereas much literature exists on ``choice overload'', less is known about effects of numbers of alternatives in donation decisions. We hypothesize that donations increase with the number of recipients, albeit at a decreasing rate, and reflect donors' knowledge of the recipients. Dona...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2011-10-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/11/11705/jdm11705.pdf |