THE INFLUENCE OF PRODUCT QUALITY, PRICE, LOCATION ON PURCHASE DECISIONS AND PURPOSE OF PURCHASE OF SOUVENIR PRODUCTS IN SIKKA REGENCY, NTT
Consumer satisfaction with the product will be formed when someone makes a purchase decision. Perceived satisfaction will provide benefits for the company continuously. This means that everything related to the product received by consumers at the time of purchase will determine the direction of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2022-04-01
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| Series: | AGRISE |
| Subjects: | |
| Online Access: | https://agrise.ub.ac.id/index.php/agrise/article/view/531 |