Wholesale Apocalypse: Brand Names in Margaret Atwood’s Oryx and Crake
Coinages pervade Margaret Atwood’s post-apocalyptic novel Oryx and Crake (2003). Most of the neologisms in the novel denote corporations and their products and form part of a thoroughgoing critique of consumerism. The coinages are jarringly hyperbolic and their orthography often evokes contrary con...
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| Format: | Article |
| Language: | English |
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University Library System, University of Pittsburgh
2016-04-01
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| Series: | Names |
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| Online Access: | http://ans-names.pitt.edu/ans/article/view/2075 |