Wholesale Apocalypse: Brand Names in Margaret Atwood’s Oryx and Crake
Coinages pervade Margaret Atwood’s post-apocalyptic novel Oryx and Crake (2003). Most of the neologisms in the novel denote corporations and their products and form part of a thoroughgoing critique of consumerism. The coinages are jarringly hyperbolic and their orthography often evokes contrary con...
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| Format: | Article |
| Language: | English |
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University Library System, University of Pittsburgh
2016-04-01
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| Series: | Names |
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| Online Access: | http://ans-names.pitt.edu/ans/article/view/2075 |
| _version_ | 1818010665077440512 |
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| author | Marinette Grimbeek |
| author_facet | Marinette Grimbeek |
| author_sort | Marinette Grimbeek |
| collection | DOAJ |
| description |
Coinages pervade Margaret Atwood’s post-apocalyptic novel Oryx and Crake (2003). Most of the neologisms in the novel denote corporations and their products and form part of a thoroughgoing critique of consumerism. The coinages are jarringly hyperbolic and their orthography often evokes contrary connotations. However, in the thematic context of the novel, coining practices follow certain patterns and function as effective, if ambiguous, satirical tools. On one level, the practice of branding is thoroughly satirized. On another, however, the neologisms point to both the limitations and possibilities of satire when dealing with the themes addressed in the novel: commoditization, environmental damage on a planetary scale, and a vision of the imminent end of humanity itself.
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| first_indexed | 2024-04-14T05:58:14Z |
| format | Article |
| id | doaj.art-b63e6f9bd1d2443391126a9606aeafdc |
| institution | Directory Open Access Journal |
| issn | 0027-7738 1756-2279 |
| language | English |
| last_indexed | 2024-04-14T05:58:14Z |
| publishDate | 2016-04-01 |
| publisher | University Library System, University of Pittsburgh |
| record_format | Article |
| series | Names |
| spelling | doaj.art-b63e6f9bd1d2443391126a9606aeafdc2022-12-22T02:08:52ZengUniversity Library System, University of PittsburghNames0027-77381756-22792016-04-0164210.1080/00277738.2016.1159448Wholesale Apocalypse: Brand Names in Margaret Atwood’s Oryx and CrakeMarinette Grimbeek Coinages pervade Margaret Atwood’s post-apocalyptic novel Oryx and Crake (2003). Most of the neologisms in the novel denote corporations and their products and form part of a thoroughgoing critique of consumerism. The coinages are jarringly hyperbolic and their orthography often evokes contrary connotations. However, in the thematic context of the novel, coining practices follow certain patterns and function as effective, if ambiguous, satirical tools. On one level, the practice of branding is thoroughly satirized. On another, however, the neologisms point to both the limitations and possibilities of satire when dealing with the themes addressed in the novel: commoditization, environmental damage on a planetary scale, and a vision of the imminent end of humanity itself. http://ans-names.pitt.edu/ans/article/view/2075Daphne du MaurierRebeccaanonymityconcealed namesgender and naminginitials |
| spellingShingle | Marinette Grimbeek Wholesale Apocalypse: Brand Names in Margaret Atwood’s Oryx and Crake Names Daphne du Maurier Rebecca anonymity concealed names gender and naming initials |
| title | Wholesale Apocalypse: Brand Names in Margaret Atwood’s Oryx and Crake |
| title_full | Wholesale Apocalypse: Brand Names in Margaret Atwood’s Oryx and Crake |
| title_fullStr | Wholesale Apocalypse: Brand Names in Margaret Atwood’s Oryx and Crake |
| title_full_unstemmed | Wholesale Apocalypse: Brand Names in Margaret Atwood’s Oryx and Crake |
| title_short | Wholesale Apocalypse: Brand Names in Margaret Atwood’s Oryx and Crake |
| title_sort | wholesale apocalypse brand names in margaret atwood s oryx and crake |
| topic | Daphne du Maurier Rebecca anonymity concealed names gender and naming initials |
| url | http://ans-names.pitt.edu/ans/article/view/2075 |
| work_keys_str_mv | AT marinettegrimbeek wholesaleapocalypsebrandnamesinmargaretatwoodsoryxandcrake |