EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN WISATAWAN MEMBELI TIKET PESAWAT DI TRAVELOKA.COM
This research was conducted to analyze the Effectiveness of Advertising on Tourist Decisions in Purchasing Flight Ticket on the Online Travel Agent Traveloka.com using the EPIC Model and Direct Rating Method (DRM) and its Effect on the Flight Ticket Purchase Decision partially and simultaneously. Th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Udayana
2022-01-01
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| Series: | Jurnal IPTA |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/74485 |