The Mediating Role of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector
In today's highly volatile environment, banks strive to leverage the perceptions of their multiple customers more than ever before to build a sustainable competitive advantage. Accordingly, corporate image and customer trust concepts are vital for academicians and practitioners concerning thei...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Djelfa
2021-03-01
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| Series: | مجلة بحوث الادارة والاقتصاد |
| Subjects: | |
| Online Access: | https://mer-j.com/merj/index.php/merj/article/view/153 |