TikTok Shopping Surge: Impact on Consumer Behaviour in Klang Valley, Malaysia

TikTok Shopping Surge: Impact on Consumer Behaviour in Klang Valley, Malaysia

TikTok shop app is an application that is currently very popular with the public. This study aims to examine the relationships on how Klang valley consumers who use TikTok shop app response towards price of products, user-friendly social media features and social media influencers. A total of 384 T...

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Bibliographic Details
Main Authors: Rudzi Binti Munap, Mercy Nwadiuto Obeto, Sasileelah A. P. Salean, Siti Nurzana Binti Abd Hamid, Siti Nor Asura Binti Mohamed Salleh
Format: Article
Language:English
Published: EconJournals 2024-12-01
Series:International Review of Management and Marketing
Subjects:
Consumer Purchasing Behaviour, Price of Products, Social Media Influencers, User-Friendly Social Media Features
Online Access:https://econjournals.com.tr/index.php/irmm/article/view/17441

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https://econjournals.com.tr/index.php/irmm/article/view/17441

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