Corporate Social Responsibility in Pakistan: Mimicry of the West or A Milestone Guiding Consumer Behaviour?
Owing to the fact that the corporate social responsibility (CSR) activities initiated by the firms have gained enough momentum in the developed countries, whereas the impact of such activities on customers’ buying behaviour in the developing countries is however underexplored. This study strives to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hamdard Foundation
2021-02-01
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| Series: | Hamdard Islamicus |
| Online Access: | https://www.hamdardislamicus.com.pk/index.php/hi/article/view/54 |