MODERN TECHNOLOGY OF PRODUCTION AND STRATEGY OF PROMOTION OF NEW CEREAL PRODUCTS ON UKRAINIAN CONSUMER MARKET

<p>In the article, based on analysis of the market of dry breakfasts in Ukraine and calculations of the assortment of instant and quick-cooked cereals, which are implemented in trading networks of Odessa and Odessa region, it was established that studied supermarkets can not provide stable, co...

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Bibliographic Details
Main Authors: M. Mardar, А. Yegorova, I. Ustenko, M. Stateva, T. Cherevaty
Format: Article
Language:English
Published: Odesa National University of Technology 2018-07-01
Series:Harčova Nauka ì Tehnologìâ
Subjects:
Online Access:http://journals.gsjp.eu/index.php/foodtech/article/view/941