An Innovative Mobile Application for Wellness Tourism Destination Competitiveness Assessment: The Research and Development Approach

Objectives: This research developed and evaluated the effectiveness of an innovative mobile application for wellness tourism destination competitiveness and also studied the adoption effectiveness of this application. Methods/Analysis: A mixed-methods research and development approach was applied to...

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Bibliographic Details
Main Authors: Thadathibesra Phuthong, Pongpun Anuntavoranich, Achara Chandrachai, Krerk Piromsopa
Format: Article
Language:English
Published: Ital Publication 2023-09-01
Series:HighTech and Innovation Journal
Subjects:
Online Access:https://hightechjournal.org/index.php/HIJ/article/view/424