Eye-tracking, in-depth interview a focus group prokazují schopnost generace Y vnímat product placement
The article focuses on the phenomenon of the Product Placement. In the First part of this contribution is the Product Placement defined and the question where it can be placed is solved. Even the categorization of the communication mix tool is presented. At the end of the article there is a table th...
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| Format: | Article |
| Language: | ces |
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Vydavatelství ZČU v Plzni
2017-10-01
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| Series: | Trendy v podnikání |
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| Online Access: | https://www.dfek.zcu.cz/tvp/doc/akt/3-2017-clanek-3.pdf |