RELATION BETWEEN BACKGROUND VARIABLES, VALUES AND CORPORATE SOCIAL RESPONSIBILITY

RELATION BETWEEN BACKGROUND VARIABLES, VALUES AND CORPORATE SOCIAL RESPONSIBILITY

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Consumer perception of corporate social responsibility (CSR) can be directly influenced by individual value structures. This research aims to provide new knowledge regarding the relationship between basic human values and the public’s perception of CSR. It focuses on the values of higher education s...

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Bibliographic Details
Main Authors: Maria del Rosario González-Rodriguez, María del Carmen Díaz-Fernández, Valéria Rueda Elias Spers, Marcelo da Silva Leite
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2016-02-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Human values
Schwartz’s Theory
corporate social responsibility
perception
higher education
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/relation_between_background_variables_values_and_corporate_social_responsibility_0.pdf

Internet

http://rae.fgv.br/sites/rae.fgv.br/files/relation_between_background_variables_values_and_corporate_social_responsibility_0.pdf

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