MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT

MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT

Methodological and methodical basis of the developed methods of the multivariate statistical analysis of consumers’ preferences at the Russian market of cultured milk products is considered. The author carried out segmentation of consumers of the cultured milk production based on methods of multidim...

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Bibliographic Details
Main Author: Lyubov V. Ruchinskaya
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Статистика и экономика
Subjects:
многомерный статистический анализ
потребительские предпочтения
сегментация потребителей
методы многомерной классификации
multivariate statistical analysis
consumers’ preferences
consumer segmentation
methods of multidimensional classification
Online Access:https://statecon.rea.ru/jour/article/view/238

Internet

https://statecon.rea.ru/jour/article/view/238

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