MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT

Methodological and methodical basis of the developed methods of the multivariate statistical analysis of consumers’ preferences at the Russian market of cultured milk products is considered. The author carried out segmentation of consumers of the cultured milk production based on methods of multidim...

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Main Author: Lyubov V. Ruchinskaya
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Статистика и экономика
Subjects:
Online Access:https://statecon.rea.ru/jour/article/view/238
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author Lyubov V. Ruchinskaya
author_facet Lyubov V. Ruchinskaya
author_sort Lyubov V. Ruchinskaya
collection DOAJ
description Methodological and methodical basis of the developed methods of the multivariate statistical analysis of consumers’ preferences at the Russian market of cultured milk products is considered. The author carried out segmentation of consumers of the cultured milk production based on methods of multidimensional classification and allowing optimizing structure of production of milk production by domestic producers.
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spelling doaj.art-b682e580024a46bcb2e3fb87605e2d712025-03-02T12:40:51ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-010415916210.21686/2500-3925-2013-4-159-162237MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCTLyubov V. Ruchinskaya0Russian State Technological University (MATI named after Ciolkovskii)Methodological and methodical basis of the developed methods of the multivariate statistical analysis of consumers’ preferences at the Russian market of cultured milk products is considered. The author carried out segmentation of consumers of the cultured milk production based on methods of multidimensional classification and allowing optimizing structure of production of milk production by domestic producers.https://statecon.rea.ru/jour/article/view/238многомерный статистический анализпотребительские предпочтениясегментация потребителейметоды многомерной классификацииmultivariate statistical analysisconsumers’ preferencesconsumer segmentationmethods of multidimensional classification
spellingShingle Lyubov V. Ruchinskaya
MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT
Статистика и экономика
многомерный статистический анализ
потребительские предпочтения
сегментация потребителей
методы многомерной классификации
multivariate statistical analysis
consumers’ preferences
consumer segmentation
methods of multidimensional classification
title MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT
title_full MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT
title_fullStr MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT
title_full_unstemmed MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT
title_short MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT
title_sort multivariate statistical analysis of consumers preference at the russian market of cultured milk product
topic многомерный статистический анализ
потребительские предпочтения
сегментация потребителей
методы многомерной классификации
multivariate statistical analysis
consumers’ preferences
consumer segmentation
methods of multidimensional classification
url https://statecon.rea.ru/jour/article/view/238
work_keys_str_mv AT lyubovvruchinskaya multivariatestatisticalanalysisofconsumerspreferenceattherussianmarketofculturedmilkproduct