Wine consumption in the city of Recife (Brazil): a study of the relevance of the drink’s attributes on the moment of purchase
This study is a theoretical-empirical research on the identification and analysis of wine attributes’ relevance in the purchase decision process to consumers from Recife. The theoretical framework was developed based on the identification of the most-frequently evaluated wine attributes in consumer...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação em Turismo
2017-01-01
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| Series: | Revista Brasileira de Pesquisa em Turismo |
| Subjects: | |
| Online Access: | https://rbtur.org.br/rbtur/article/view/1153 |