Wine consumption in the city of Recife (Brazil): a study of the relevance of the drink’s attributes on the moment of purchase
This study is a theoretical-empirical research on the identification and analysis of wine attributes’ relevance in the purchase decision process to consumers from Recife. The theoretical framework was developed based on the identification of the most-frequently evaluated wine attributes in consumer...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação em Turismo
2017-01-01
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| Series: | Revista Brasileira de Pesquisa em Turismo |
| Subjects: | |
| Online Access: | https://rbtur.org.br/rbtur/article/view/1153 |
| _version_ | 1818555927744217088 |
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| author | Nayara Diniz Simone Almeida Viviane Salazar Anderson Gomes de Souza |
| author_facet | Nayara Diniz Simone Almeida Viviane Salazar Anderson Gomes de Souza |
| author_sort | Nayara Diniz |
| collection | DOAJ |
| description | This study is a theoretical-empirical research on the identification and analysis of wine attributes’ relevance in the purchase decision process to consumers from Recife. The theoretical framework was developed based on the identification of the most-frequently evaluated wine attributes in consumer behaviour studies in several countries. Subsequently, based on the work of Goodman et al. (2007), the relevance degree of each attribute was classified through the Best-Worst Scaling (BWS). The methodological approach was quantitative in nature, the data collection method was a questionnaire adapted from Forbes (2008) and Groot (2011) and completed by 100 consumers. The results show that price, brand, awards, alcohol by volume and attractive front label were considered important attributes by the consumers. However, the decisive attributes for the purchase decision were others: grape variety, country of origin of the wine, food harmonization and the information on the back label. |
| first_indexed | 2024-12-13T09:59:05Z |
| format | Article |
| id | doaj.art-b683b372db034ce0b7b4a4e69f75228f |
| institution | Directory Open Access Journal |
| issn | 1982-6125 |
| language | English |
| last_indexed | 2024-12-13T09:59:05Z |
| publishDate | 2017-01-01 |
| publisher | Associação Nacional de Pós-Graduação em Turismo |
| record_format | Article |
| series | Revista Brasileira de Pesquisa em Turismo |
| spelling | doaj.art-b683b372db034ce0b7b4a4e69f75228f2022-12-21T23:51:42ZengAssociação Nacional de Pós-Graduação em TurismoRevista Brasileira de Pesquisa em Turismo1982-61252017-01-011118910810.7784/rbtur.v11i1.1153549Wine consumption in the city of Recife (Brazil): a study of the relevance of the drink’s attributes on the moment of purchaseNayara DinizSimone AlmeidaViviane SalazarAnderson Gomes de SouzaThis study is a theoretical-empirical research on the identification and analysis of wine attributes’ relevance in the purchase decision process to consumers from Recife. The theoretical framework was developed based on the identification of the most-frequently evaluated wine attributes in consumer behaviour studies in several countries. Subsequently, based on the work of Goodman et al. (2007), the relevance degree of each attribute was classified through the Best-Worst Scaling (BWS). The methodological approach was quantitative in nature, the data collection method was a questionnaire adapted from Forbes (2008) and Groot (2011) and completed by 100 consumers. The results show that price, brand, awards, alcohol by volume and attractive front label were considered important attributes by the consumers. However, the decisive attributes for the purchase decision were others: grape variety, country of origin of the wine, food harmonization and the information on the back label.https://rbtur.org.br/rbtur/article/view/1153Comportamento do consumidor. Vinho. Atributos do produto. Escala Best-Worst. |
| spellingShingle | Nayara Diniz Simone Almeida Viviane Salazar Anderson Gomes de Souza Wine consumption in the city of Recife (Brazil): a study of the relevance of the drink’s attributes on the moment of purchase Revista Brasileira de Pesquisa em Turismo Comportamento do consumidor. Vinho. Atributos do produto. Escala Best-Worst. |
| title | Wine consumption in the city of Recife (Brazil): a study of the relevance of the drink’s attributes on the moment of purchase |
| title_full | Wine consumption in the city of Recife (Brazil): a study of the relevance of the drink’s attributes on the moment of purchase |
| title_fullStr | Wine consumption in the city of Recife (Brazil): a study of the relevance of the drink’s attributes on the moment of purchase |
| title_full_unstemmed | Wine consumption in the city of Recife (Brazil): a study of the relevance of the drink’s attributes on the moment of purchase |
| title_short | Wine consumption in the city of Recife (Brazil): a study of the relevance of the drink’s attributes on the moment of purchase |
| title_sort | wine consumption in the city of recife brazil a study of the relevance of the drink s attributes on the moment of purchase |
| topic | Comportamento do consumidor. Vinho. Atributos do produto. Escala Best-Worst. |
| url | https://rbtur.org.br/rbtur/article/view/1153 |
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