Problems of sales force turnover and possible solutions

Fluctuation poses an extremely important problem in the field of sales management and, therefore, it is necessary to research continually its impact on the company as a whole. The aim of this paper is to determine the frequency of fluctuation among the sales staff and sales managers through empirica...

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Bibliographic Details
Main Authors: Tihana Poljak, Marija Tomašević Lišanin
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2012-12-01
Series:Tržište
Subjects:
Online Access:http://hrcak.srce.hr/file/140729