Factors influencing social-media-based entrepreneurship prospect among female students in China

Factors influencing social-media-based entrepreneurship prospect among female students in China

This research paper aims to explore the entrepreneurship opportunities for young female students in emerging nations. Adopting the technology acceptance model paradigm, the authors attempt to understand the moderating effects of perceived usefulness on social media behavior. The authors conduct a pe...

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Bibliographic Details
Main Authors: Cousté Philippe Emmanuel, Su Qin, Syed Far Abid Hossain, Khalid Hussain
Format: Article
Language:English
Published: Elsevier 2022-12-01
Series:Heliyon
Subjects:
Entrepreneurship
Social media
Women
Emerging nations
Students
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844022033291

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http://www.sciencedirect.com/science/article/pii/S2405844022033291

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