Factors influencing social-media-based entrepreneurship prospect among female students in China
This research paper aims to explore the entrepreneurship opportunities for young female students in emerging nations. Adopting the technology acceptance model paradigm, the authors attempt to understand the moderating effects of perceived usefulness on social media behavior. The authors conduct a pe...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2022-12-01
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Series: | Heliyon |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844022033291 |