‘Bana Arkadaşını Söyle, Sana Yenilikçi Olup Olmadığını Söyleyeyim’: Akran Sosyalleşmesinin Tüketici Yenilikçiliğindeki Rolü* (‘Tell Me Your Friend, I Tell You Whether You Are Innovative’: The Role Of Peer Socialization On Consumer Innovativeness)‘Tell Me Your Friend, I Tell You Whether You Are Innovative’: The Role Of Peer Socialization On Consumer Innovativeness)

‘Bana Arkadaşını Söyle, Sana Yenilikçi Olup Olmadığını Söyleyeyim’: Akran Sosyalleşmesinin Tüketici Yenilikçiliğindeki Rolü* (‘Tell Me Your Friend, I Tell You Whether You Are Innovative’: The Role Of Peer Socialization On Consumer Innovativeness)‘Tell Me Your Friend, I Tell You Whether You Are Innovative’: The Role Of Peer Socialization On Consumer Innovativeness)

The aim of this study is to investigate the role of peer socialization on consumer innovativeness of young consumers. A questionnaire was applied to students attending a state university through convenience sampling. The data was analyized through factor, cluster and one way ANOVA analyzes. Particip...

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Bibliographic Details
Main Authors: Tuğba, Eda
Format: Article
Language:deu
Published: Celal Bayar University 2018-12-01
Series:Yönetim ve Ekonomi
Subjects:
Peer Socialization
Consumer Innovativeness
Young Consumers
Online Access:http://dergipark.gov.tr/yonveek/issue/41680/317758

Internet

http://dergipark.gov.tr/yonveek/issue/41680/317758

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