Category management: Industry vs trade

Identification of the peculiarities of category management in trade and industry enterprises, and development and testing of the method for category management evaluation in the light of global macro-trends that transform category management under the current conditions determined the relevance and...

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Bibliographic Details
Main Authors: Yuliia Biliavska, Nelya Mykytenko, Yevgeny Romat, Valentyn Biliavskyi
Format: Article
Language:English
Published: Zhytomyr National Agroecological University 2023-02-01
Series:Наукові горизонти
Subjects:
Online Access:https://sciencehorizon.com.ua/en/journals/tom-26-1-2023/kategoriyny-menedzhment-promislovist-ta-torgivlya