Vztah spokojenosti zákazníka a výkonnosti podniku
The topic of this paper is the performance of the enterprise in the context of customer satisfaction. The aim of the article is to identify and analyze of the relationship between the performance of the enterprise, represented by the selected financial ratio and customer satisfaction, represented fa...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Vydavatelství ZČU v Plzni
2017-06-01
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| Series: | Trendy v podnikání |
| Subjects: | |
| Online Access: | http://www.fek.zcu.cz/tvp/doc/akt/2-2016-clanek-1.pdf |