THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON WORK MEANINGFULNESS AND EMPLOYEE ENGAGEMENT IN CORPORATE SECTOR OF PAKISTAN: THE MODERATING ROLE OF MORAL IDENTITY
In prior literature, factors influencing employee engagement have been studied solely from HR practices perspective. This study aims to analyse the impact of Employees’ Corporate Social Responsibility (CSR) perceptions and explores intervening mechanisms through which CSR perceptions may impact e...
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| Format: | Article |
| Language: | English |
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Hailey College of Banking and Finance, University of the Punjab Lahore
2021-12-01
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| Series: | International Journal of Business Reflections |
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| Online Access: | http://journals.pu.edu.pk/journals/index.php/ijbr/article/view/4782 |
| Summary: | In prior literature, factors influencing employee engagement have been studied solely from
HR practices perspective. This study aims to analyse the impact of Employees’ Corporate
Social Responsibility (CSR) perceptions and explores intervening mechanisms through which
CSR perceptions may impact employee engagement. Thus, we have attempted to study the
impact of CSR on work meaningfulness as intervening variable along with moderating role of
moral identity on employee engagement in Pakistani organizations. It is a qualitative crosssectional study. Data was collected from 275 employees in Pakistani organizations using
structured instrument questionnaire. SPSS and Smart PLS software were used for the purpose
of data analysis. The findings demonstrated that CSR practices had a direct positive impact
on employee engagement. Moreover, work meaningfulness showed a partial mediation
between employee CSR perceptions and employee engagement. Moral identity also showed a
moderating influence as hypothesized. Moral identity strengthened the relationship between
CSR and work meaningfulness. It also demonstrated moderating role in relationship between
work meaningfulness and employee engagement. |
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| ISSN: | 2708-9290 2708-9304 |