Determining Marketing Strategies Using Swot and 4P in The Sanjaiku Chips Business
Keripik Sanjaiku is a new home industry specializing in the snack food sector, namely cassava chips. This study aims to detail the marketing strategy of this product by applying the 4P method, namely product, price, place, and packaging, before establishing concrete marketing steps. The researcher c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Serambi Mekkah
2023-10-01
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| Series: | Jurnal Serambi Engineering |
| Subjects: | |
| Online Access: | https://ojs.serambimekkah.ac.id/index.php/jse/article/view/6901 |