Press Communication Strategies in Twitter. A Comparison between Spain and Portugal
The development of the Web 2.0 has caused the appearance of several Social Media, whose dynamics leads to a continuous exchange of content by users. The consolidation of the current communication model, characterized by the horizontality, bidirectionality, and decentralization, is one of the most pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid
2015-05-01
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| Series: | Disertaciones |
| Subjects: | |
| Online Access: | https://revistas.urosario.edu.co/index.php/disertaciones/article/view/4005 |