Press Communication Strategies in Twitter. A Comparison between Spain and Portugal
The development of the Web 2.0 has caused the appearance of several Social Media, whose dynamics leads to a continuous exchange of content by users. The consolidation of the current communication model, characterized by the horizontality, bidirectionality, and decentralization, is one of the most pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid
2015-05-01
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| Series: | Disertaciones |
| Subjects: | |
| Online Access: | https://revistas.urosario.edu.co/index.php/disertaciones/article/view/4005 |
| _version_ | 1831637549631668224 |
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| author | Belén Puebla Martínez Flávia Gomes-Franco e Silva |
| author_facet | Belén Puebla Martínez Flávia Gomes-Franco e Silva |
| author_sort | Belén Puebla Martínez |
| collection | DOAJ |
| description | The development of the Web 2.0 has caused the appearance of several Social Media, whose dynamics leads to a continuous exchange of content by users. The consolidation of the current communication model, characterized by the horizontality, bidirectionality, and decentralization, is one of the most prominent effcts of the interactivity in the process of building the information scene. Thereby, traditional media must face the challenges involved in adapting the traditional journalism to the audience participation in content production and new ways of broadcasting. This study proposes an analysis of the communication strategies used by cybermedia on Twitter microblogging, emphasizing the adequacy of journalistic messages to the typical narrative of this digital environment. In order to make a comparison between Spain and Portugal, we have analyzed the profiles of the newspapers with the largest circulation in their countries of origin: El País (Spain) and Jornal de Notícias Portugal). The study reveals both the underutilization of Twitter’s conversational potential by both newspapers and the imminent need to set out style rules about the use of resources such as mentions or hashtags. |
| first_indexed | 2024-12-19T06:53:59Z |
| format | Article |
| id | doaj.art-b6ce6c9f2b0f4a60b974b5cc4099db6b |
| institution | Directory Open Access Journal |
| issn | 1856-9536 |
| language | English |
| last_indexed | 2024-12-19T06:53:59Z |
| publishDate | 2015-05-01 |
| publisher | Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid |
| record_format | Article |
| series | Disertaciones |
| spelling | doaj.art-b6ce6c9f2b0f4a60b974b5cc4099db6b2022-12-21T20:31:37ZengUniversidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de MadridDisertaciones1856-95362015-05-018116318510.12804/disertaciones.01.2015.072783Press Communication Strategies in Twitter. A Comparison between Spain and PortugalBelén Puebla Martínez0Flávia Gomes-Franco e Silva1Universidad Complutense de MadridUniversidad Rey Juan CarlosThe development of the Web 2.0 has caused the appearance of several Social Media, whose dynamics leads to a continuous exchange of content by users. The consolidation of the current communication model, characterized by the horizontality, bidirectionality, and decentralization, is one of the most prominent effcts of the interactivity in the process of building the information scene. Thereby, traditional media must face the challenges involved in adapting the traditional journalism to the audience participation in content production and new ways of broadcasting. This study proposes an analysis of the communication strategies used by cybermedia on Twitter microblogging, emphasizing the adequacy of journalistic messages to the typical narrative of this digital environment. In order to make a comparison between Spain and Portugal, we have analyzed the profiles of the newspapers with the largest circulation in their countries of origin: El País (Spain) and Jornal de Notícias Portugal). The study reveals both the underutilization of Twitter’s conversational potential by both newspapers and the imminent need to set out style rules about the use of resources such as mentions or hashtags.https://revistas.urosario.edu.co/index.php/disertaciones/article/view/4005CibermediosciberperiodismoTICmedios socialesredes socialesmicrobloggingTwitterinteractividadEspañaPortugal |
| spellingShingle | Belén Puebla Martínez Flávia Gomes-Franco e Silva Press Communication Strategies in Twitter. A Comparison between Spain and Portugal Disertaciones Cibermedios ciberperiodismo TIC medios sociales redes sociales microblogging interactividad España Portugal |
| title | Press Communication Strategies in Twitter. A Comparison between Spain and Portugal |
| title_full | Press Communication Strategies in Twitter. A Comparison between Spain and Portugal |
| title_fullStr | Press Communication Strategies in Twitter. A Comparison between Spain and Portugal |
| title_full_unstemmed | Press Communication Strategies in Twitter. A Comparison between Spain and Portugal |
| title_short | Press Communication Strategies in Twitter. A Comparison between Spain and Portugal |
| title_sort | press communication strategies in twitter a comparison between spain and portugal |
| topic | Cibermedios ciberperiodismo TIC medios sociales redes sociales microblogging interactividad España Portugal |
| url | https://revistas.urosario.edu.co/index.php/disertaciones/article/view/4005 |
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