Advertising slogans about education in the light of the cognitive metaphor
The article examines slogans about advertising education and educational products from the perspective of the cognitive theory of metaphor by George Lakoff and Mark Johnson. Over 20 advertising titles and slogans have been studied and evaluated in terms of expressed cognitive metaphors. The aim has...
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| Format: | Article |
| Language: | Bulgarian |
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St. Cyril and St. Methodius University of Veliko Tarnovo, Faculty of Modern Languages
2021-06-01
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| Series: | Проглас |
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| Online Access: | http://journals.uni-vt.bg/proglas/eng/vol30/iss1/6 |