The Theoretical Prerequisites for the Emergence of Interactive Marketing in the System of Management of Cross-Border Economic Cooperation
The article attempts to characterize the basic theoretical aspects of marketing in cross-border cooperation. It has been found that, in the current context of the IT sector development, it is of substantial relevance to apply the benefits of online marketing together with integrating it into the int...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2017-06-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2017-6_0-pages-275_280.pdf |