The Theoretical Prerequisites for the Emergence of Interactive Marketing in the System of Management of Cross-Border Economic Cooperation
The article attempts to characterize the basic theoretical aspects of marketing in cross-border cooperation. It has been found that, in the current context of the IT sector development, it is of substantial relevance to apply the benefits of online marketing together with integrating it into the int...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2017-06-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2017-6_0-pages-275_280.pdf |
| _version_ | 1818294125996277760 |
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| author | Gegedosh Kristian V. |
| author_facet | Gegedosh Kristian V. |
| author_sort | Gegedosh Kristian V. |
| collection | DOAJ |
| description | The article attempts to characterize the basic theoretical aspects of marketing in cross-border cooperation. It has been found that, in the current context of the IT sector development, it is of substantial relevance to apply the benefits of online marketing together with integrating it into the international regional cross-border economic relations. The author’s own conception of the use of interactive marketing to further improve interaction of the entities of neighbouring countries in various areas of cross-border cooperation (CBC) has been proposed. A layout of web site interface of the interactive cross-border business center has been developed on the example of the euroregional formation of member countries in the Interregional Association «Carpathian Euroregion». One of the main challenges to the development of the CBC today is the lack of a well-functioning mechanism of interaction of «local authorities – regional development agencies – business structures». However, after building a model for development of a cross-border economy based on interactive marketing principles, the border areas on both sides will be able to better develop the regional economy and, consequently, the social well-being of the territory as a whole. |
| first_indexed | 2024-12-13T03:26:47Z |
| format | Article |
| id | doaj.art-b6d1970457884caf889c84f10bec51fc |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-12-13T03:26:47Z |
| publishDate | 2017-06-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-b6d1970457884caf889c84f10bec51fc2022-12-22T00:01:16ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2017-06-016473275280The Theoretical Prerequisites for the Emergence of Interactive Marketing in the System of Management of Cross-Border Economic CooperationGegedosh Kristian V. 0Mukachevo State UnіversityThe article attempts to characterize the basic theoretical aspects of marketing in cross-border cooperation. It has been found that, in the current context of the IT sector development, it is of substantial relevance to apply the benefits of online marketing together with integrating it into the international regional cross-border economic relations. The author’s own conception of the use of interactive marketing to further improve interaction of the entities of neighbouring countries in various areas of cross-border cooperation (CBC) has been proposed. A layout of web site interface of the interactive cross-border business center has been developed on the example of the euroregional formation of member countries in the Interregional Association «Carpathian Euroregion». One of the main challenges to the development of the CBC today is the lack of a well-functioning mechanism of interaction of «local authorities – regional development agencies – business structures». However, after building a model for development of a cross-border economy based on interactive marketing principles, the border areas on both sides will be able to better develop the regional economy and, consequently, the social well-being of the territory as a whole.http://www.business-inform.net/export_pdf/business-inform-2017-6_0-pages-275_280.pdfinteractive marketingcross-border cooperationCarpathian Euroregion |
| spellingShingle | Gegedosh Kristian V. The Theoretical Prerequisites for the Emergence of Interactive Marketing in the System of Management of Cross-Border Economic Cooperation Bìznes Inform interactive marketing cross-border cooperation Carpathian Euroregion |
| title | The Theoretical Prerequisites for the Emergence of Interactive Marketing in the System of Management of Cross-Border Economic Cooperation |
| title_full | The Theoretical Prerequisites for the Emergence of Interactive Marketing in the System of Management of Cross-Border Economic Cooperation |
| title_fullStr | The Theoretical Prerequisites for the Emergence of Interactive Marketing in the System of Management of Cross-Border Economic Cooperation |
| title_full_unstemmed | The Theoretical Prerequisites for the Emergence of Interactive Marketing in the System of Management of Cross-Border Economic Cooperation |
| title_short | The Theoretical Prerequisites for the Emergence of Interactive Marketing in the System of Management of Cross-Border Economic Cooperation |
| title_sort | theoretical prerequisites for the emergence of interactive marketing in the system of management of cross border economic cooperation |
| topic | interactive marketing cross-border cooperation Carpathian Euroregion |
| url | http://www.business-inform.net/export_pdf/business-inform-2017-6_0-pages-275_280.pdf |
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