Effects of verbatim repetition of the headline message on the proceed button on click-through rates in online retail
For online retailers, increasing click-through rates and reducing dropout rates are critical to success. In this study, we examine the effect of verbatim repetition of the website's headline message on the proceed button, based on research on processing fluency. In our field study involving 956...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2024-08-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1187798/full |