Influencer as a modern initiator of social actions. Case of The Body Positive Movement

Influencer as a modern initiator of social actions. Case of The Body Positive Movement

Objectives The authors were inspired by the new phenomenon of socially responsible initiatives, created by pro-socially oriented influencers. Analysis of international reference books has revealed a research gap existing in this field. The area for the conducted studies was a conceptually separate p...

Full description

Bibliographic Details
Main Authors: Sylwia Joanna Kuczamer-Kłopotowska, Zuzanna Kraus
Format: Article
Language:English
Published: Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi 2023-07-01
Series:Journal of Modern Science
Subjects:
social marketing
social media influencer (smi)
pro-social smi
social influence theory
body positive movement
Online Access:https://www.jomswsge.com/Influencer-as-a-modern-initiator-of-social-actions-Case-of-The-Body-Positive-Movement,167970,0,2.html

Internet

https://www.jomswsge.com/Influencer-as-a-modern-initiator-of-social-actions-Case-of-The-Body-Positive-Movement,167970,0,2.html

Similar Items