Constructing project business around professional identity: business model strategizing of architectural firms
Creative professional service firms experience difficulties in establishing healthy and sustainable business models, as they must reconcile the often competing value systems upon which the models are based. They continuously negotiate between professional values and beliefs and the firm’s commercia...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Delft University of Technology
2018-12-01
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| Series: | A+BE: Architecture and the Built Environment |
| Online Access: | https://journals.open.tudelft.nl/abe/article/view/3559 |