Female Consumers’ Clothing-related Attribute Expectations Differ According to Their Gender Identities
It is necessary to determine the factors that affect consumers’ preferences in the ready-made clothing sector, where competition is intense. Gender is accepted as one of the most fundamental factors affecting purchasing decisions not only in the ready-made clothing industry, but also in many other...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana Press (Založba Univerze v Ljubljani)
2022-03-01
|
| Series: | Tekstilec |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/tekstilec/article/view/11949 |