Omnichannel of private label grocery products in Tesco and Carrefour retail chains on the Polish market
Background: Customers who are operating today in many sales channels pose new challenges to suppliers’ distribution systems. The aim of the article is to identify the state of implementation of omnichanneling of grocery private labels in Tesco and Carrefour retail chains on the Polish market along w...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2020-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/348378 |