Sikap Konsumen dan Willingness to Pay (WTP) Pada Produk Buavita Royale

Sikap Konsumen dan Willingness to Pay (WTP) Pada Produk Buavita Royale

This study aims to determine consumer attitudes towards Buavita Royale products, analyze the factors that influence willingness to buy consumer (WTB), and measure the maximum value of willingness to pay consumers' (WTP) towards Buavita Royale products. The results of research on consumer attitu...

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Bibliographic Details
Main Authors: Diana Sugiyanthi, Rita Nurmalina, Tanti Novianti
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2020-05-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:https://journal.ipb.ac.id/index.php/jabm/article/view/30385

Internet

https://journal.ipb.ac.id/index.php/jabm/article/view/30385

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