Urban marketing of the South East Region and territorial development

Territorial development emphasizes the importance of using marketing to increase the competitiveness of a territory. The creation of viable economic and social structures and their promotion in the context of a more and more globalized competitive environment is extremely important for the sustainab...

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Bibliographic Details
Main Author: Daniela NECHITA
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2018-06-01
Series:Risk in Contemporary Economy
Online Access:http://www.rce.feaa.ugal.ro/images/stories/RCE2018/Nechita2.pdf