Urban marketing of the South East Region and territorial development
Territorial development emphasizes the importance of using marketing to increase the competitiveness of a territory. The creation of viable economic and social structures and their promotion in the context of a more and more globalized competitive environment is extremely important for the sustainab...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Dunarea de Jos University of Galati
2018-06-01
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| Series: | Risk in Contemporary Economy |
| Online Access: | http://www.rce.feaa.ugal.ro/images/stories/RCE2018/Nechita2.pdf |
| _version_ | 1811316778756734976 |
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| author | Daniela NECHITA |
| author_facet | Daniela NECHITA |
| author_sort | Daniela NECHITA |
| collection | DOAJ |
| description | Territorial development emphasizes the importance of using marketing to increase the competitiveness of a territory. The creation of viable economic and social structures and their promotion in the context of a more and more globalized competitive environment is extremely important for the sustainable and sustainable development of urban communities. Marketing operates with concepts such as competition and competitiveness, and translating them into urban space is a challenge for individuals and society. |
| first_indexed | 2024-04-13T11:55:21Z |
| format | Article |
| id | doaj.art-b7168e3b100c4af08c9ab270ce14cc30 |
| institution | Directory Open Access Journal |
| issn | 2067-0532 2067-0532 |
| language | English |
| last_indexed | 2024-04-13T11:55:21Z |
| publishDate | 2018-06-01 |
| publisher | Dunarea de Jos University of Galati |
| record_format | Article |
| series | Risk in Contemporary Economy |
| spelling | doaj.art-b7168e3b100c4af08c9ab270ce14cc302022-12-22T02:47:56ZengDunarea de Jos University of GalatiRisk in Contemporary Economy2067-05322067-05322018-06-01111812510.26397/RCE2067053212Urban marketing of the South East Region and territorial developmentDaniela NECHITA0Dunarea de Jos University of Galati, RomaniaTerritorial development emphasizes the importance of using marketing to increase the competitiveness of a territory. The creation of viable economic and social structures and their promotion in the context of a more and more globalized competitive environment is extremely important for the sustainable and sustainable development of urban communities. Marketing operates with concepts such as competition and competitiveness, and translating them into urban space is a challenge for individuals and society.http://www.rce.feaa.ugal.ro/images/stories/RCE2018/Nechita2.pdf |
| spellingShingle | Daniela NECHITA Urban marketing of the South East Region and territorial development Risk in Contemporary Economy |
| title | Urban marketing of the South East Region and territorial development |
| title_full | Urban marketing of the South East Region and territorial development |
| title_fullStr | Urban marketing of the South East Region and territorial development |
| title_full_unstemmed | Urban marketing of the South East Region and territorial development |
| title_short | Urban marketing of the South East Region and territorial development |
| title_sort | urban marketing of the south east region and territorial development |
| url | http://www.rce.feaa.ugal.ro/images/stories/RCE2018/Nechita2.pdf |
| work_keys_str_mv | AT danielanechita urbanmarketingofthesoutheastregionandterritorialdevelopment |