Determinants of E-commerce Adoption in MSMEs in NTB Mall

Even though the benefits of e-commerce for MSMEs are enormous, currently not many MSMEs have adopted e-commerce, especially in NTB. Therefore, it is necessary to know what factors actually encourage MSMEs to adopt e-commerce. However, research on e-commerce has only been carried out on large-scale...

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Bibliographic Details
Main Authors: Nada Putri Fadilla, Lukman Effendy, Robith Hudaya
Format: Article
Language:English
Published: cita konsultindo 2023-02-01
Series:Asian Journal of Management, Entrepreneurship and Social Science
Subjects:
Online Access:http://ajmesc.com/index.php/ajmesc/article/view/290