The Role of Creativity in Development of Innovation in Tourism

Creativity, innovation and entrepreneurship are slogans that have become an integral part of modern tourism economy. Creativity and innovation of tourism economy as well as the meaning of creativity in tourism business are intensely discussed. Today, creativity is being frequently analyzed as a basi...

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Bibliographic Details
Main Authors: Elif Bascavusoglu-Moreau, Sebastian Kopera, Ewa Wszendybył-Skulska
Format: Article
Language:English
Published: Cognitione Foundation for the Dissemination of Knowledge and Science 2013-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
Online Access: http://jemi.edu.pl/uploadedFiles/file/all-issues/vol9/issue1/JEMI_Vol_9_Issue_1_2013_Article_1.pdf