Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil
The article aims to check which dynamic capabilities developed and used by the multinational has contributed to the internationalization process of the subsidiary in Brazil. The research methodology had a qualitative approach, and used the case study for data collection, with the application of in-d...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2014-04-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/247 |