Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil
The article aims to check which dynamic capabilities developed and used by the multinational has contributed to the internationalization process of the subsidiary in Brazil. The research methodology had a qualitative approach, and used the case study for data collection, with the application of in-d...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2014-04-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/247 |
| _version_ | 1818133528861212672 |
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| author | Nathalia Berger Werlang Werlang Inocencia Boita Dalbosco Dinorá Eliete Floriani Carlos Ricardo Rossetto |
| author_facet | Nathalia Berger Werlang Werlang Inocencia Boita Dalbosco Dinorá Eliete Floriani Carlos Ricardo Rossetto |
| author_sort | Nathalia Berger Werlang Werlang |
| collection | DOAJ |
| description | The article aims to check which dynamic capabilities developed and used by the multinational has contributed to the internationalization process of the subsidiary in Brazil. The research methodology had a qualitative approach, and used the case study for data collection, with the application of in-depth semi-structured interviews. The results show that, according to the economic theory, the company took property advantages, from the development of locals and non-locals competencies. The location advantage was explored from the choice of the host country, taking into consideration the potential market. Regarding the behavioral theory, it was identified that the internalization occurred gradually, started with exportation, and currently it is characterized as greenfield. Concerning the dynamic capabilities, they were developed by the company at the moment the company knew how to reconfigure and adapt the competencies developed in each unit, using them in its internalization process. |
| first_indexed | 2024-12-11T08:54:10Z |
| format | Article |
| id | doaj.art-b74cd1e2176c4f3dadc9309d381aa045 |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-12-11T08:54:10Z |
| publishDate | 2014-04-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-b74cd1e2176c4f3dadc9309d381aa0452022-12-22T01:13:57ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652014-04-0191223910.18568/1980-4865.9122-39165Dynamic capabilities and the inward internalization process of an Argentine multinational to BrazilNathalia Berger Werlang Werlang0Inocencia Boita Dalbosco1Dinorá Eliete Floriani2Carlos Ricardo Rossetto3Universidade do Vale do Itajaí. Professora na Faculdades de Itapiranga, ItapirangaUniversidade do Vale do Itajaí. Professora na UNOESCUniversidade do Vale do Itajaí no Programa de Pós-Graduação em AdministraçãoUniversidade Federal de Santa CatarinaThe article aims to check which dynamic capabilities developed and used by the multinational has contributed to the internationalization process of the subsidiary in Brazil. The research methodology had a qualitative approach, and used the case study for data collection, with the application of in-depth semi-structured interviews. The results show that, according to the economic theory, the company took property advantages, from the development of locals and non-locals competencies. The location advantage was explored from the choice of the host country, taking into consideration the potential market. Regarding the behavioral theory, it was identified that the internalization occurred gradually, started with exportation, and currently it is characterized as greenfield. Concerning the dynamic capabilities, they were developed by the company at the moment the company knew how to reconfigure and adapt the competencies developed in each unit, using them in its internalization process.https://internext.espm.br/internext/article/view/247capacidades dinâmicasinternacionalizaçãomultinacionalcompetências |
| spellingShingle | Nathalia Berger Werlang Werlang Inocencia Boita Dalbosco Dinorá Eliete Floriani Carlos Ricardo Rossetto Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil Internext: Revista Eletrônica de Negócios Internacionais capacidades dinâmicas internacionalização multinacional competências |
| title | Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil |
| title_full | Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil |
| title_fullStr | Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil |
| title_full_unstemmed | Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil |
| title_short | Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil |
| title_sort | dynamic capabilities and the inward internalization process of an argentine multinational to brazil |
| topic | capacidades dinâmicas internacionalização multinacional competências |
| url | https://internext.espm.br/internext/article/view/247 |
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