Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil

Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil

The article aims to check which dynamic capabilities developed and used by the multinational has contributed to the internationalization process of the subsidiary in Brazil. The research methodology had a qualitative approach, and used the case study for data collection, with the application of in-d...

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Bibliographic Details
Main Authors: Nathalia Berger Werlang Werlang, Inocencia Boita Dalbosco, Dinorá Eliete Floriani, Carlos Ricardo Rossetto
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2014-04-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
capacidades dinâmicas
internacionalização
multinacional
competências
Online Access:https://internext.espm.br/internext/article/view/247

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