Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness

Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness

The purpose of this study examine the influence of corporate social responsibility on brand equity; the effect of corporate social responsibility on brand awareness; the influence of corporate social responsibility on corporate image; the influence of brand awareness on brand equity; the effect of c...

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Bibliographic Details
Main Authors: Rulloh Delia Anggorawati, Budiyanto Budiyanto, Esti Margiyanti Utami
Format: Article
Language:Indonesian
Published: Universitas Muria Kudus 2021-04-01
Series:Business Management Analysis Journal
Subjects:
corporate social responsibility
brand awareness
corporate image
brand equity
Online Access:https://jurnal.umk.ac.id/index.php/bmaj/article/view/5730

Internet

https://jurnal.umk.ac.id/index.php/bmaj/article/view/5730

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