Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness
The purpose of this study examine the influence of corporate social responsibility on brand equity; the effect of corporate social responsibility on brand awareness; the influence of corporate social responsibility on corporate image; the influence of brand awareness on brand equity; the effect of c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muria Kudus
2021-04-01
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| Series: | Business Management Analysis Journal |
| Subjects: | |
| Online Access: | https://jurnal.umk.ac.id/index.php/bmaj/article/view/5730 |